The Book That No One Read
As the editor of a series of cultural critiques on compelling issues, Os Guinness wanted my work The Soul in Cyberspace to be “a shot across the bow.” I earnestly took up the challenge. At the time, Thomas Moore’s The Care of the Soul was a bestseller, and publishers were offering a proliferation of books on the Internet. Published in 1997, my book combined these two themes. My hope was that the book would sell well and help the church be more discerning.
The book was a flop. My success publishing essays from it in various periodicals and an interview in Christianity Today notwithstanding, it was dead after one small printing. As David Hume wrongly referred to A Treatise on Human Nature, it fell “stillborn from the press.” (For literary archaeologists, the book is available as a reprint from Wipf and Stock Publishers, and used copies of the original print can be found on Amazon.)
Why, then, did the book fail to engage the Evangelical world? Are there any lessons from it that apply to us today, especially given my last twenty years participating in the churning and ever-changing world of cyberspace?
First, it may have not been a good book. Perhaps it was written too quickly (as one reviewer put it) and/or without adequate research and nuance. God knows. I don’t remember any bad reviews; but there weren’t many reviews at all.
Second, it was written by a young curmudgeon, a social critic who did not (and does not) typically look on the bright side of things. In the middle 1990s, most Evangelicals (and everyone else) were agog with the teeming and wondrous possibilities of “life on the screen,” as Sherri Turkle put it. (She is now more nuanced and worried in her approach, as seen in her recent books, such as Alone Together and Reclaiming Conversation.) Since Evangelicals yearn to reach as many people as possible with the gospel, we usually fall in love with whatever technology seems to have the broadest reach. Thus, we embraced radio to broadcast sermons, for example. I never denied the benefits of global connectivity—as much as I could glimpse of that in 1997. However, I pondered the unintended consequences that flowed from the nature of the medium itself, getting my chops and taking my cues mostly from Neil Postman, Jacques Ellul, and Marshall McLuhan. So, I was more of a nay-sayer than a cheer-leader. But, I was partly right. Let me explain.
All communication technologies amplify some human abilities and diminish others. They are, as McLuhan wrote, “extensions of man.” The radio and telephone extend the reach of the voice, but removes the embodied human presence from which the voice comes. It favors sound over image. Television extends and favors image over sound and rational discourse. Vinyl sounds better than digital, but is less portable. And on it goes. Trades-offs in meaning and knowledge are inevitable, but usually neglected or forgotten. Christians, of all people, should know this. God coming in the flesh in the person of Jesus Christ is the consummate communication of God to humanity, improving on (but not negating) all previous forms of revelation.
In the past God spoke to our ancestors through the prophets at many times and in various ways, but in these last days he has spoken to us by his Son, whom he appointed heir of all things, and through whom also he made the universe. The Son is the radiance of God’s glory and the exact representation of his being, sustaining all things by his powerful word (Hebrews 1:1-3a).
The Apostles Paul (Romans 1:11-12) and John lamented that they could not visit the recipients of their Epistles.
I have much to write to you, but I do not want to use paper and ink. Instead, I hope to visit you and talk with you face to face, so that our joy may be complete (2 John 1:12; see also 3 John 1:13-14).
A 1993 cartoon in The New Yorker cartoon showed one dog saying to another, “On the Internet, nobody knows you are a dog.” Being-there was endangered by novel and prodigious forms of high-tech mediation. Fakery was easier, authenticity harder. You could craft a web page to make you look other than you were, and gain much attention in doing so, given the novelty of the form.
I also warned of the cyborg, the human machine combinations beginning to find identities. How far might enter cyberspace? Might we thereby become less human?
If I was partly right in warning of the depersonalizing aspects of the Internet and right in advocating unmediated personal relationships in friendship and teaching and in the church, what did I miss?
Even the savviest techno-wizards would be stunned by many of the cyberspace eruptions from the last two decades. When I wrote in 1997, personal computers were tethered to desks or put on laps. Cell phones were new, bulky, expensive, and alien to the fledgling internet. There was no “Cyber Monday” and no texting. My attention is drawn to only two giants, who emerged in cyberspace since I wrote The Soul in Cyberspace—Facebook and Amazon. Space does not permit me to expound on three of their giant siblings—Google, Wikipedia, and the omnipresent smart phone (which often outsmarts us).
Facebook did not exist in 1997 and no one knew of Mark Zuckerman, who was then thirteen-years-old. The social nature of the internet was largely exhausted by chat rooms, emails, rather static web pages, and discussion boards. I flirted with Facebook for a few years, and even spoke out against it on a BBC radio program. I now find myself a dedicated citizen of this digital place, which I find vexing, annoying, and nearly indispensable.
Like all electronic media, Facebook is not unmediated face-to-face communication; and, it should never substitute for it. (Although it tries hard through video calls). It should it become an obsession or addiction, which it easily can. Often, we denizens of Facebook are better off reading books rather than our newsfeeds. (I must get to that new translation of St. Augustine’s Confessions!) Our posted selfies may reveal less than virtuous selves. Self-promotion takes on new dimensions on Facebook and it is easy to forget what Proverbs counsels: Let someone else praise you, and not your own mouth; an outsider, and not your own lips” (Proverbs 27:2). I could go on. I hope you could you, too.
I did not know in 1997 that cyberspace might become, in some of its regions, a meaningful medium for insight, exhortation, commiseration, and prayer; yet, it can, indeed, carry existential weight. I have lamented on line, much of it on Facebook. Since my wife Becky was diagnosed with an uncommon and uncommonly cruel form of dementia in March of 2014, I have shared much of my grief before my Facebook “friends.” One long essay, written at the end of 2014, I called, “The Year of Learning Things I did not Want to Know.” The response was voluminous and heartening; it became a chapter in Walking through Twilight: A Wife’s Illness—A Philosopher’s Lament. Many offered prayer, Scripture, general concern, and tangible help for me and Becky. A friend set up a Go Fund Me account. I try to do the same for my siblings in suffering by posting my reflections on our journey into the darkness of primary progressive aphasia. No one can serve my wife communion on Facebook. That requires being there with her. But this social medium may be used as a conduit for genuine love and service. For that, I am grateful to God.
The Soul in Cyberspace said little about commerce in cyberspace. Amazon.com came into existence in 1994, selling mostly books and CDs. I went on line in 1995 and had not used Amazon until 1999, two years after I wrote the book. Like many, I was at first reluctant to buy anything on line. It was too dangerous, I thought. Amazon has made shopping quick, easy, and, all-to-often, irresistible. It eliminates the middle man of a physical store. The shopping is done on line; the ordering is done at home. The selection is vast and ever-increasing. Like Facebook, it is a staple of my life. But what should we make of this behemoth with “the largest inventory on earth,” as it says?
Customers of Amazon can become critics of Amazon through its rating system. This feature of customer evaluation was dubbed Internet 2.0 a few years ago. This, for me, has become a literary template for my hundreds of my comments, mostly on books and music. There are the obligatory stars (which are too reductionist), the headline, and the discursive comments, which may become essays. I have found essays worthy of academic publication—along with the emotive drivel, grammatical chaos, and sheer inanity. Nevertheless, the customer’s words can add understanding to the product. They can do more. My reviews usually contain an apologetic undercurrent. Granted, this is not like publishing in The New Yorker, and I do not have a category on my academic resume for “Amazon Essays.” Still, some souls might benefit from them and I benefit from some of the reviews. Moreover, those suffering from, or enjoying, hypographia (a form of literary hypomania) have their outlet. (You can write reviews on YouTube as well, but most comments are more sewage than salt, and it may not be worth the wading through.)
The arms of Amazon reach further and further into the world. The most ominous development is the Amazon Echo, called Alexa, the digital version of the ancient mystical oracle. This personal assistant (a title we once used for mere humans only) uses voice recognition to answer questions, order items from Amazon, and more. Amazon advertises its magic.
Just ask Alexa to check your calendar, weather, traffic, and sports scores, manage to-do and shopping lists, control your compatible smart lights, thermostats, garage doors, sprinklers, and more
Alexa is always getting smarter and adding new features and skills. Just ask Alexa to control your TV, request an Uber, order a pizza, and more.
Your interactions are recorded and kept somewhere in the Cloud. To that, I say that the convenience is not worth the possible surveillance. And might we talk more to a machine than to the mortals in our midst?
There are many more souls in cyberspace today than when I wrote The Soul in Cyberspace. It is heartening to see a good number of serious evaluations of this medium appear in the last ten years. Nevertheless, we ought to be diligent in asking how cyberspace affects our minds, manners, and morals. Therefore, we must test the medium and how it affects us. As Paul said, “Do not quench the Spirit. Do not treat prophecies with contempt but test them all; hold on to what is good, reject every kind of evil” (I Thessalonians 5:19-22).